Maximizing the Reach of a Blog for a Specific Demographic

How to Maximize the Reach of a Blog for a Specific Demographic

            If you find yourself getting serious about blogging, and would like to become a household name like some of the other big bloggers out there, you're going to have to do some research. A very big factor to consider when getting more serious with your blogging is who the target demographic is that you are trying to hit with your blog. How does one find out their target demographic? It can be pretty easy sometimes depending on the topic of your blog. For others, however, you really need to know that demographic to be able to maximize the foot traffic on your blog, as well as to know exactly who is reading your thoughts and opinions in cyberspace.

            If you follow this link https://www.sysomos.com/reports/bloggers/ and read the article, it gives some insight as to the general demographic of blog readers. According to this article, "Bloggers in the 21-to-35 year-old demographic group account for 53.3% of the total blogging population." So, if you aren't trying to hit that demographic, you're going to need to employ specific techniques to reach those outliers. If you are trying to appeal to the older demographic, you'll need to do more work to reach the senior crowd.

            While older people are getting more acclimated to the new technology and social media sites 2014 has to offer, they require a bit more work on the blogger's end to reach. iProspect has a great article about reaching the older demographic, check it out here: http://www.iprospect.com/blog/social-media/reaching-older-demographics-with-social-media.html. This article states that, "Recent studies show that users over 50 are the fastest growing demographic for Facebook and other social media. Additionally, usage among those over the age of 65 grew 100 percent since 2009, while usage of Twitter has more than doubled among those 50 and older since 2009." This means that there is indeed a growing demographic that could perhaps be targeted successfully.

            If you aren't sure what your demographic is, it is extremely important and prudent information to obtain if you are trying to achieve a big time blog. There are websites like https://www.compete.com/ and http://www.comscore.com/ that can provide you with details on who is visiting your site, and it includes age demographics. Once you establish who your target demographic is then you will be able to adjust your tactics to better reach the audience that is frequenting your blog most often.

            Once your target demographic is established you can employ strategies to target those specific audiences. If you want advertising on your blogs, it is imperative to know the demographic your blog appeals to most in order to maximize the effect of those advertisements. It's important because that will affect how much money you could possibly make through those advertisements; more money is always a good thing, right?

            If you are trying to become a big wig blogger it is imperative that you find your target demographic so you know exactly how to rope in more viewers. If you think you appeal to a younger audience but the demographic data supports an older fan base, then you need to change the way you approach blogging. Either you need to completely change your style to appeal to that younger fan base, or you need to employ strategies that will attract even more of the older audience. Figuring out your target demographic is just one of many steps a striving blogger needs to take if they hope to become a name that people come to know and love.